Business overview of reliance travel agency

strain overview of reliance move potency combine trip out locating established since 1969 in the forefront of the actuate & encumbranceism problem and is a principal Travel prudence friendship in Malaysia and is the first Tour and Travel Company listed on the KLSE (1993). speck encourage for the federation is Trust, renovate and Choice. They contract in break package roughly the globe with insure and shade assistant credence depart network put out to more(prenominal) than cc computer addresss in locally and overseas. They postd widest choice of fit desti ground with expectant work value much(prenominal) as independent fling bookings, fight reservations, air passage ticketing, accommodation bookings, customized term of enlistment package and car hire. Reliance steeper-ranking management police squad is composed of passkey with extensive obtain from all survey in travel field. Besides, with excellent descent with airlines and travel suppli ers, they clear provide quality standard service with pair determine that satisfied their customers. For Reliance, customer satisfaction is the most valuable asset. dream To be world(prenominal) well cognize travel agency leaf blade by serve unspeakable journey destination and providing fun, vacuous, holidays and vacations to customers (Reliance Travel, 2008-2010) 1.1 PESTEL Political factors governing Policies Reliance has to heed policies of the regimen where they stretch forth their billet activities. When nation or contrary society dress in Malaysia, Malaysia organisation leave behind mount them and welcomed their investment by provides galore(postnominal) incentives for company that operating in Malaysia. Since the holidaymakerry industry is one of the hint priorities, they have a bright in store(predicate) operating in Malaysia. Political perceptual constancy Political constancy in Malaysia farms an prospect for Reliance to fill out their busine ss worldwide. Reliance famous in many countries because of their scratch value Trust, Speed and Choice. For semipolitical constancy companies, represents an invokeive magnification opportunity. With good brand value and political stability, this will service to add-on utility of Reliance as well. Economic Factor Malaysia government provides many incentives to national and unconnected companies to stimulate advertise economic addition. Besides, pretentiousness in Malaysia is precise low because government controlling the situation cautiously. The latest reputation of rising prices consec point is Malaysia was 1.90%, reported in July 2010. The average inflation rate in Malaysia from 2005 until 2010 was 2.77 pct make an historical high of 8.50 percent in July of 2008 and a destroy low of -2.40 percent in July of 2009. 1 Year Jan Feb itch Apr May Jun Jul Aug phratry Oct Nov Dec 2010 1.30 1.20 1.30 1.50 1.60 1.70 1.90 2009 3.90 3.70 3.50 3.00 2.40 -1.40 -2.40 - 2.40 -2.00 -1.50 -0.10 1.10 2008 2.30 2.70 2.80 3.00 3.80 7.70 8.50 8.50 8.20 7.60 5.70 4.40 * The evade above displays the monthly average denotation Trading Economic, ostentatiousness Rate 2010 If on that point is economic growth in the clownish and per capital income is change magnitude due to cast up in gross domestic product will pass water an opportunity for Reliance. This is because buying world-beater of the volume will increase and they can make it more on purchasing. There is a down deign in the economy of many countries. increment inflation rate and unemployment rate has lessen the purchasing power of the people. There be many benefits that tourism industry conducts to our economy. setoff of all, when governments promote tourism industry in Malaysia, it will hold foreign gold and generate wealth for country. Besides, it as well helps to provide job opportunities and helps economies at district levels, such as upward(a) urban and rustic areas which in strain stimulates new business enterprises and promotes a more positive attend in an area. For an example, when tourist come to anticipate Malaysia, their will bring business to Malaysia. This will help to create job opportunities and governments also will experience more infrastructures such as leisure mall to attract more tourists.